Quality Production Matters
When our natural point of reference is TV, we need to ensure production values are high. Good quality images; short, scripted presentations, engaging graphics and professional hosts.
Include pre-recorded videos so there is a variety of media formats
Quality production is an important element we cannot do without.
The takeaway is that we need to move away from referring to Zoom calls as virtual events. Production needs to become more dynamic as we move toward online and hybrid events and will be increasingly important going forward.