Take the audience on a journey towards your objective
Design a communication flow that draws people along.
Most events consist of a series of presentations designed to fill the audience’s head with information.
There is no narrative flow so at the end of the event, the next steps aren’t a natural outworking of the content.
Online events provide us with the opportunity to create stories with chapters, characters, drama, entertainment and humour … leaving the audience with a sense of deep satisfaction … and importantly, motivated to use their newly acquired knowledge beyond the event