Westpac Agribusiness
Rural Field Days
Project Description

CLIENT: Westpac Agribusiness
EVENT: Rural Field Days

Westpac has a significant presence at around 15 rural field days around Australia every year. Verve Creative Events has worked closely with the Agribusiness team to develop a modular “kit” designed to provide hospitality to both existing, and importantly, potential customers.

This kit includes a specially designed branded flexible, modular marquee, furniture – both indoor and outdoor, audio visual equipment for presentations and signage.

The kit is transported to each field day and set up ready for Westpac representatives to engage with their customers.

Verve Creative Events also liaises with the local branch manager to provide additional event support such as organizing social functions at- BBQ’s, cocktail parties and seminars.

This strategy has proven to be a great success for Westpac with significant new business being generated as a result of the bank’s increased presence at these field days.

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