South African Tourism
National Geographic Competition Launch
Project Description

CLIENT: South African Tourism
EVENT: National Geographic Competition Launch
VENUE: Circular Quay, Sydney
PAX: Approximately 3,000 people interacted

The brief was to create an activity that enticed the public to enter a competition to win a trip to South Africa. With only 5 weeks notice, Verve Creative Events developed a creative concept that involved an 8.5m rock climbing wall, stunt BMX performers, spruiker, signage, sound system and camera support. We obtained priority early clearance from the Sydney Harbour Foreshore Authority, a process that usually takes two months. A post event highlights video was produced within 24 hours of the end of the promotion. The entire event took place with full client trust, as the client was unavoidably overseas. A direct quote from the client was “I’m very happy with working alongside Verve. Their attention to detail and thoughtfulness goes beyond expectations”.

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