CLIENT: Singha
EVENT: Australian Brand Launch
VENUE: Coogee Bay Hotel, Sydney, 300 pax

Verve Creative Events have designed and delivered an exclusive launch party Singha Beer. At the time, the beer is currently being sold in only a few Sydney outlets. The aim of the event was to create more awareness for the product as well as position it as a market leader for the young and cool crowd.

The event was a VIP party with a contemporary Thai feel, incorporating the coolest décor and theming, along with non stop beats to set the scene for a young a vibrant crowd to party.

The intention was to fuse the two cultures – a marriage of a Thai Full Moon party with a laid back casual Aussie beach vibe.

The event itself was invite only for 150 key influential people in the Eastern Suburbs scene; trade media and distributers. We also recommended partnering with a radio station and giving away 50 tickets to the event which helped the wider public profile.

After 2 hours, the venue – The Coogee Bay Hotel, opened to the public with promotional staff will enticing guests up to the area though promotional vouchers.

Have a look at the video to see how Singha was re-launched.