EVENT: Sales Conference
VENUE: Carriageworks – Sydney
Performance vehicles are superbly engineered to deliver an exceptional experience to the driver … a great analogy to use when describing Greenstone Insurance products – designed specifically for the user so that the “driver” has a smooth experience.
We used the popular television series “Top Gear” as a template for the presentation.
With the clever use of a professional presenter, the performance car became the performance product!
The theme of the event was “Full Throttle”.
The audience was seated theatre style in a semi-circle facing a central presentation area. This space was dressed in a similar manner to the Top Gear set.
Using simple silver truss pieces, effective lighting and screens, automobile paraphernalia and a couple of prestige cars, the scene was set for a dynamic, engaging, at times humorous and informative presentation like the audience had never experienced before.
After a short introductory video that clearly set the scene, our host bounced on to the set to get the presentation underway. The “show” consisted of a number of segments each designed specifically around the information to be communicated.
Check out the video to see how the event unfolded