by Rob Frank | 30 November 2019 | All, Latest News
DOES YOUR EVENT DELIVER ROI? “I just got back from a fantastic event. Brilliant!”“Where was it?”“The Whitsundays. Had a ball!”“What was the event about?”“Sales. Usual stuff.”The ‘usual stuff’. If that’s what your last event was like, chances are your event wasn’t as...
by Rob Frank | 20 December 2018 | All, Latest News
QUICK, QUICK, QUICK! I NEED AN EVENT TOMORROW… “We are launching a new game changing product and we want our people to get really excited about this new opportunity. We have a sales conference next week. Can you please find me a venue and make sure the...
by Rob Frank | 20 December 2018 | All, Latest News
The age of the event manager is over … The business events industry has changed forever. An event manager needs to be far more than a good organizer with a little black book full of contacts. In fact, I believe the title ‘event manager’ is no longer an adequate...
by Rob Frank | 7 September 2018 | All, Latest News
Destination Management Companies make every moment count… The ultimate driver for any company holding an event is to evaluate its return on investment (ROI). For events, that ROI is usually based on achieving business goals to sell more, to raise awareness,...
by Rob Frank | 9 July 2018 | All, Latest News
IS THERE A SUBSTITUTE FOR HUMAN INTERACTION AT EVENTS…AND BEYOND? There’s lots of talk out there about disruptive technologies replacing events or at least making events less necessary. Technology cannot be a substitute for putting a group of people in a room...
