100 years is a milestone in anyone’s language. When you’re Australia’s largest non chocolate confectionary company it’s reason to get the whole team together to celebrate. And so Wrigley used the opportunity to showcase its considerable achievements to over 400 staff from manufacturing to head office as well as an entourage of international dignitaries from parent company, Mars.
The celebrations were staged in Sydney and Melbourne on consecutive nights with an overarching theme of “SHINE”. This theme was translated into a powerful opening video which showcased how both the products and the team shine to ensure Wrigley maintains its number one position in the market. The venues literally shone with carefully designed décor and lighting.
Every guest was left in no doubt about Wrigley’s bright future.